Social Finance, Inc. (SoFi)
Senior Product Manager, Money Growth
Social Finance, Inc. (SoFi), New York, New York, United States
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world. The Role
We’re looking for a Senior Product Manager to join SoFi’s Money team, to help
new SoFi members discover, explore, and begin
their banking journey. You will lead experimentation in the Onboarding funnel and First 90 Day experiences for new members. This role will be responsible for optimizing the top of the Money application funnel from landing pages through to application start, as well as identifying opportunities to surprise and delight members in their first 90 days with SoFi. That includes building smart, personalized, and high-converting experiences, and using experimentation, data, and customer insights to continually iterate and improve.
You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience . This is a hands-on, full-stack PM role. You’ll partner with a dedicated engineering team, designer, growth marketers, data scientists, and many others to deliver measurable business impact and delightful member experiences. You’ll lead independently, own key metrics, and help shape the strategy for Checking and Savings growth at SoFi. What You’ll Do
Help shape and execute a product-led growth roadmap, with a focus on top of funnel onboarding and activation experiences Define and track key success metrics, including Money landing pages → Application Start conversion, Application funnel conversion, NPS, and cross-sell to other SoFi products Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement Collaborate cross-functionally with marketing, compliance, and operations to execute on growth plans Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences Use data and user research to deeply understand member needs, test hypotheses, and iterate quickly Champion SoFi’s values, especially Iterate, Learn, Innovate, in your day-to-day work What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field 3+years of product management or growth product experience Track record of driving meaningful business outcomes through data-driven product development Experience launching and optimizing growth experiences at scale Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams Deep empathy for customers and a desire to help people achieve their financial goals Nice to Have
Experience in consumer fintech and/or data analytics Background in growth product management, funnel optimization, or A/B testing Familiarity with marketing platforms, or analytics stacks (e.g., GA, Amplitude, Optimizely, StatSig) Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page! Pay range: $124,800.00 - $234,000.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
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Join us to invest in yourself, your career, and the financial world. The Role
We’re looking for a Senior Product Manager to join SoFi’s Money team, to help
new SoFi members discover, explore, and begin
their banking journey. You will lead experimentation in the Onboarding funnel and First 90 Day experiences for new members. This role will be responsible for optimizing the top of the Money application funnel from landing pages through to application start, as well as identifying opportunities to surprise and delight members in their first 90 days with SoFi. That includes building smart, personalized, and high-converting experiences, and using experimentation, data, and customer insights to continually iterate and improve.
You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience . This is a hands-on, full-stack PM role. You’ll partner with a dedicated engineering team, designer, growth marketers, data scientists, and many others to deliver measurable business impact and delightful member experiences. You’ll lead independently, own key metrics, and help shape the strategy for Checking and Savings growth at SoFi. What You’ll Do
Help shape and execute a product-led growth roadmap, with a focus on top of funnel onboarding and activation experiences Define and track key success metrics, including Money landing pages → Application Start conversion, Application funnel conversion, NPS, and cross-sell to other SoFi products Develop and launch high-impact experiments to drive funnel optimization, conversion uplift, and better member engagement Collaborate cross-functionally with marketing, compliance, and operations to execute on growth plans Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences Use data and user research to deeply understand member needs, test hypotheses, and iterate quickly Champion SoFi’s values, especially Iterate, Learn, Innovate, in your day-to-day work What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field 3+years of product management or growth product experience Track record of driving meaningful business outcomes through data-driven product development Experience launching and optimizing growth experiences at scale Ability to work independently, own KPIs, and communicate effectively across technical and non-technical teams Comfort working in a fast-paced, highly collaborative environment with multiple stakeholders Excellent communication skills, able to present ideas, insights, and results to leadership and cross-functional teams Deep empathy for customers and a desire to help people achieve their financial goals Nice to Have
Experience in consumer fintech and/or data analytics Background in growth product management, funnel optimization, or A/B testing Familiarity with marketing platforms, or analytics stacks (e.g., GA, Amplitude, Optimizely, StatSig) Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page! Pay range: $124,800.00 - $234,000.00 Payment frequency: Annual This role is also eligible for a bonus, long term incentives and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
#J-18808-Ljbffr