Luke's Lobster
Luke’s Lobster is a renowned nationwide seafood brand with a CPG product line and a restaurant group with 25+ locations. Our company mission is to serve the best seafood because we care for it obsessively from the dock to our guests, and because we’re devoted to serving the whole community of people it touches. We are seeking a CPG Trade Marketing Manager who will play a critical role in managing trade budgets, executing promotions, and driving sales growth across our frozen seafood grocery business.
Role Description Luke’s Lobster is looking for a CPG Trade Marketing Manager to maximize the impact of our promotions and marketing programs in grocery. Reporting to the VP of CPG & E-Commerce, this role will manage trade budgets, execute in-store campaigns, and ensure performance is tracked and reported against established KPIs. You’ll also oversee data and content syndication, making sure our product information and images are accurate across retailer portals and digital shelves. You’ll work closely with our Sales and Marketing teams to align retail promotions with brand priorities and KPIs, and provide the insights and data‑driven pitch materials to Sales that help grow our distribution and velocity. This is a highly cross‑functional role that blends analytics, budget management, and executional excellence, and will play a key part in bringing Luke’s Lobster’s mission‑driven brand to more shoppers nationwide.
Location Remote (however, onsite Portland, Maine preferred)
Application Instructions Please embed a cover letter with your resume if you wish to apply.
Job Duties Budget & Trade Oversight
Manage and reconcile trade spend against budget.
Identify potential overspend issues versus target spend rates; partner with Sales and Finance to address accruals and maintain budget accuracy.
Analyze and recommend where to allocate trade spend by retailer, ensuring alignment with sales budgets and account goals.
Monitor deductions, flag risks, and support Sales with monthly trade scrubs.
Maintain Luke’s website store list and manage data and content syndication across retailer portals.
Analyze promo and sales performance in Nielsen/SPINS; translate findings into actionable selling stories.
Build pitch decks and promotional recaps that strengthen customer presentations.
Provide monthly KPI reporting and ROI analysis on product performance and trade activities.
Cross‑Functional Collaboration
Partner with Sales to ensure promo calendars align with account priorities.
Work with Marketing and Sales to align trade initiatives with broader brand campaigns.
Primarily support Sales in retailer engagement; may join retailer calls to share insights or recap promo performance.
You Will Love This Job If You…
Are passionate about trade marketing, data analysis, and driving CPG sales growth.
Enjoy collaborating across Sales, Marketing, and Finance to achieve shared goals.
Thrive in executional roles with clear budgets, KPI frameworks, and growth targets.
Get excited about creating data‑backed pitch decks that win over retail partners.
Are passionate about working for a mission‑driven B Corporation bringing sustainable seafood to grocery customers nationwide.
Qualifications
3–5 years of experience in CPG retail grocery trade marketing.
Strong analytical skills with experience using syndicated data (Nielsen, SPINS, IRI).
Experience managing trade spend budgets.
Familiarity with content syndication and retailer portals preferred.
Strong organizational and project management skills.
Proficiency in Google Suite and Microsoft Office (Excel, PowerPoint).
Competitive salary based on experience (Pay Transparency Base Range: $95,000 - $110,000)
Performance bonus
Paid vacation, sick days, and holidays
Medical, dental, and vision insurance on a national PPO network with company premium contributions
401k retirement plan with low‑asset fees
Paid parental leave
Mobile phone stipend program
About Luke’s Lobster Luke’s Lobster was born out of the dream of Maine native and third‑generation lobsterman Luke Holden to bring the quality lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty‑somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009.
Now 15 years later, Luke’s Lobster brings traceable, sustainable seafood to guests across the globe. Our vision is to be the world’s most trusted seafood brand. Our mission is to serve the best seafood because we care for it obsessively from the dock to you, and because we're devoted to serving the whole community of people it touches. We work directly with fishermen to hand‑pick the best seafood, bring it straight to our own seafood company in Saco, ME, and then ship directly to our shacks, grocery partners, and consumers. Cutting out the middleman means better tasting seafood for you to enjoy and a fairer price for our fishermen.
At Luke’s, our company culture comes first. We are proud and passionate about the work environment we have fostered and are excited to see it continue to grow. We value diversity, creativity, transparency, and open communication from all levels. In 2018, we furthered our commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to our communities, family of teammates, and the environment.
EEO Statement Luke's Lobster provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any status, including but not limited to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Luke's Lobster complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Luke's Lobster expressly prohibits all forms of workplace harassment. Improper interference with the ability of Luke's Lobster employees to perform their job duties may result in discipline up to and including discharge. Essential job functions include standing for sustained periods of time, lifting objects from lower to higher positions, ascending or descending stairs or ladders, and bending, crouching, and reaching to low and high places. Luke's Lobster is a participant of E‑Verify.
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Role Description Luke’s Lobster is looking for a CPG Trade Marketing Manager to maximize the impact of our promotions and marketing programs in grocery. Reporting to the VP of CPG & E-Commerce, this role will manage trade budgets, execute in-store campaigns, and ensure performance is tracked and reported against established KPIs. You’ll also oversee data and content syndication, making sure our product information and images are accurate across retailer portals and digital shelves. You’ll work closely with our Sales and Marketing teams to align retail promotions with brand priorities and KPIs, and provide the insights and data‑driven pitch materials to Sales that help grow our distribution and velocity. This is a highly cross‑functional role that blends analytics, budget management, and executional excellence, and will play a key part in bringing Luke’s Lobster’s mission‑driven brand to more shoppers nationwide.
Location Remote (however, onsite Portland, Maine preferred)
Application Instructions Please embed a cover letter with your resume if you wish to apply.
Job Duties Budget & Trade Oversight
Manage and reconcile trade spend against budget.
Identify potential overspend issues versus target spend rates; partner with Sales and Finance to address accruals and maintain budget accuracy.
Analyze and recommend where to allocate trade spend by retailer, ensuring alignment with sales budgets and account goals.
Monitor deductions, flag risks, and support Sales with monthly trade scrubs.
Maintain Luke’s website store list and manage data and content syndication across retailer portals.
Analyze promo and sales performance in Nielsen/SPINS; translate findings into actionable selling stories.
Build pitch decks and promotional recaps that strengthen customer presentations.
Provide monthly KPI reporting and ROI analysis on product performance and trade activities.
Cross‑Functional Collaboration
Partner with Sales to ensure promo calendars align with account priorities.
Work with Marketing and Sales to align trade initiatives with broader brand campaigns.
Primarily support Sales in retailer engagement; may join retailer calls to share insights or recap promo performance.
You Will Love This Job If You…
Are passionate about trade marketing, data analysis, and driving CPG sales growth.
Enjoy collaborating across Sales, Marketing, and Finance to achieve shared goals.
Thrive in executional roles with clear budgets, KPI frameworks, and growth targets.
Get excited about creating data‑backed pitch decks that win over retail partners.
Are passionate about working for a mission‑driven B Corporation bringing sustainable seafood to grocery customers nationwide.
Qualifications
3–5 years of experience in CPG retail grocery trade marketing.
Strong analytical skills with experience using syndicated data (Nielsen, SPINS, IRI).
Experience managing trade spend budgets.
Familiarity with content syndication and retailer portals preferred.
Strong organizational and project management skills.
Proficiency in Google Suite and Microsoft Office (Excel, PowerPoint).
Competitive salary based on experience (Pay Transparency Base Range: $95,000 - $110,000)
Performance bonus
Paid vacation, sick days, and holidays
Medical, dental, and vision insurance on a national PPO network with company premium contributions
401k retirement plan with low‑asset fees
Paid parental leave
Mobile phone stipend program
About Luke’s Lobster Luke’s Lobster was born out of the dream of Maine native and third‑generation lobsterman Luke Holden to bring the quality lobster rolls of his youth to the big city. After meeting business partner Ben Conniff on Craigslist, the two twenty‑somethings opened their first lobster shack in a 250 square foot space in NYC’s East Village in October 2009.
Now 15 years later, Luke’s Lobster brings traceable, sustainable seafood to guests across the globe. Our vision is to be the world’s most trusted seafood brand. Our mission is to serve the best seafood because we care for it obsessively from the dock to you, and because we're devoted to serving the whole community of people it touches. We work directly with fishermen to hand‑pick the best seafood, bring it straight to our own seafood company in Saco, ME, and then ship directly to our shacks, grocery partners, and consumers. Cutting out the middleman means better tasting seafood for you to enjoy and a fairer price for our fishermen.
At Luke’s, our company culture comes first. We are proud and passionate about the work environment we have fostered and are excited to see it continue to grow. We value diversity, creativity, transparency, and open communication from all levels. In 2018, we furthered our commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke’s Lobster’s deep devotion to our communities, family of teammates, and the environment.
EEO Statement Luke's Lobster provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any status, including but not limited to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Luke's Lobster complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Luke's Lobster expressly prohibits all forms of workplace harassment. Improper interference with the ability of Luke's Lobster employees to perform their job duties may result in discipline up to and including discharge. Essential job functions include standing for sustained periods of time, lifting objects from lower to higher positions, ascending or descending stairs or ladders, and bending, crouching, and reaching to low and high places. Luke's Lobster is a participant of E‑Verify.
#J-18808-Ljbffr