Smart City Apartment Locating
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Demand Generation Manager
role at
Smart City Apartment Locating .
Smart City is seeking a
Demand Generation Manager
to lead our growth marketing efforts and drive measurable impact across paid search, SEO, and digital channels. This role will take ownership of restoring lost paid traffic, expanding organic search reach, building scalable systems and reporting methods, and fueling revenue growth through both acquisition and partnerships.
As the Demand Generation Manager, you'll directly manage our Digital Marketing team and oversee strategy across SEM, SEO, paid social, email, and emerging channels. You'll design omnichannel campaigns that generate high-quality leads and strengthen Smart City Concierge partnerships and referral programs. This role requires both executional expertise and big-picture planning, with clear accountability to KPIs and ROI.
Lead paid search and SEO strategy to grow profitable traffic and conversions
Manage and mentor the Digital Marketing team across paid social, email, and campaign execution
Build and optimize website funnels through CRO, A/B testing, and landing page enhancements
Develop and execute omnichannel campaigns to support Smart City Concierge referrals and partnerships
Forecast, manage, and optimize multimillion-dollar budgets across digital channels
Create and delegate SEO-driven content, ensuring optimization for search engines and AI-powered platforms
Partner cross-functionally with brand, design, and sales leadership to align growth strategies
Track performance across channels with GA4, Looker Studio, or similar tools, delivering transparent ROI reporting
Identify and test new acquisition opportunities, platforms, and partnerships to expand growth
Required Education And Experience
High School Diploma or equivalent required; Associate's or Bachelor's Degree in marketing, communications, business, or related field preferred
Minimum of 3-5 years of digital marketing experience
3+ years of experience in SEO, SEM and PPC
2+ years of experience in SEM copywriting
Experience managing budgets over $5M annually preferred
Experience managing campaigns that drive revenue through e-commerce or strategic partnerships
Experience in inbound marketing, including SEO, SEM, email, and content marketing
Experience developing content across multiple digital platforms (blog, email, landing pages, paid ads)
Proven track record of writing both short-form (ads, headlines, calls-to-action) and long-form (blogs, email, SEO content) copy
Experience in creating end-to-end reports and KPI dashboards for leadership using Sheets or Excel, with analytics across the marketing funnel (CTR, conversion rate, CPA, ROAS)
Expected Hours Of Work This is a remote position. Typical business hours: 8:30am - 5:30pm Monday - Friday; availability for escalations may be needed outside of normal business hours.
Travel
Up to 10% of the time
Minimal travel may be required for business functions, team training, and culture events
Compensation & Benefits
Salary range for this role is $90,000-$100,000
Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms
Eligibility for company-paid benefits such as life insurance, short & long-term disability, and parental leave subject to applicable waiting periods
Flexible PTO
Company-Recognized Paid Holidays
Monthly cell phone stipend
All offers of employment are conditioned upon the candidate's completion of a Form I-9 and delivery of appropriate documentation to establish the candidate's identity and legal authorization to work in the United States. This document is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
We Take Equality Seriously : Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law.
We’re removing barriers to knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Demand Generation Manager
role at
Smart City Apartment Locating .
Smart City is seeking a
Demand Generation Manager
to lead our growth marketing efforts and drive measurable impact across paid search, SEO, and digital channels. This role will take ownership of restoring lost paid traffic, expanding organic search reach, building scalable systems and reporting methods, and fueling revenue growth through both acquisition and partnerships.
As the Demand Generation Manager, you'll directly manage our Digital Marketing team and oversee strategy across SEM, SEO, paid social, email, and emerging channels. You'll design omnichannel campaigns that generate high-quality leads and strengthen Smart City Concierge partnerships and referral programs. This role requires both executional expertise and big-picture planning, with clear accountability to KPIs and ROI.
Lead paid search and SEO strategy to grow profitable traffic and conversions
Manage and mentor the Digital Marketing team across paid social, email, and campaign execution
Build and optimize website funnels through CRO, A/B testing, and landing page enhancements
Develop and execute omnichannel campaigns to support Smart City Concierge referrals and partnerships
Forecast, manage, and optimize multimillion-dollar budgets across digital channels
Create and delegate SEO-driven content, ensuring optimization for search engines and AI-powered platforms
Partner cross-functionally with brand, design, and sales leadership to align growth strategies
Track performance across channels with GA4, Looker Studio, or similar tools, delivering transparent ROI reporting
Identify and test new acquisition opportunities, platforms, and partnerships to expand growth
Required Education And Experience
High School Diploma or equivalent required; Associate's or Bachelor's Degree in marketing, communications, business, or related field preferred
Minimum of 3-5 years of digital marketing experience
3+ years of experience in SEO, SEM and PPC
2+ years of experience in SEM copywriting
Experience managing budgets over $5M annually preferred
Experience managing campaigns that drive revenue through e-commerce or strategic partnerships
Experience in inbound marketing, including SEO, SEM, email, and content marketing
Experience developing content across multiple digital platforms (blog, email, landing pages, paid ads)
Proven track record of writing both short-form (ads, headlines, calls-to-action) and long-form (blogs, email, SEO content) copy
Experience in creating end-to-end reports and KPI dashboards for leadership using Sheets or Excel, with analytics across the marketing funnel (CTR, conversion rate, CPA, ROAS)
Expected Hours Of Work This is a remote position. Typical business hours: 8:30am - 5:30pm Monday - Friday; availability for escalations may be needed outside of normal business hours.
Travel
Up to 10% of the time
Minimal travel may be required for business functions, team training, and culture events
Compensation & Benefits
Salary range for this role is $90,000-$100,000
Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms
Eligibility for company-paid benefits such as life insurance, short & long-term disability, and parental leave subject to applicable waiting periods
Flexible PTO
Company-Recognized Paid Holidays
Monthly cell phone stipend
All offers of employment are conditioned upon the candidate's completion of a Form I-9 and delivery of appropriate documentation to establish the candidate's identity and legal authorization to work in the United States. This document is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
We Take Equality Seriously : Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law.
We’re removing barriers to knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr