24 Seven Talent
Brand General Manager – Health & Wellness Beverages
Are you ready to lead a bold, health-forward beverage brand that’s changing the way people drink, live, and connect? We’re looking for a fearless Brand General Manager to drive strategy, growth, and culture for a portfolio of functional, wellness-focused beverages. This is a high-impact role for someone who thrives at the intersection of brand building, marketing, and business results—from product innovation and social campaigns to retail and e-commerce activation. What You’ll Do
Own the full brand strategy, positioning, and vision for a fast-growing wellness beverage portfolio. Lead product launches, flavor innovations, and functional beverage expansions that excite and engage consumers. Build integrated campaigns across social, influencer, digital, experiential, and retail channels. Translate consumer insights into storytelling that drives brand awareness and loyalty. Manage the brand’s P&L, ensuring growth targets are met. Lead and mentor a cross-functional team of brand, marketing, and operations professionals. Monitor wellness trends, competitive activity, and consumer behavior to uncover opportunities for growth. Oversee budgets, KPIs, and ROI to balance creative brand-building with measurable business results. What You Bring
Bachelor’s degree in Marketing, Business, Communications, or related field. 8+ years in brand marketing or management, with at least 5 years in beverage, wellness, or CPG. Proven success growing functional or health-focused beverage brands. Strong digital-first expertise: social media, influencer marketing, e-commerce campaigns. Strategic thinker with hands-on execution skills. Experienced leader who inspires collaboration and high performance. Passion for health, wellness, and building brands people love to share. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Staffing and Recruiting
#J-18808-Ljbffr
Are you ready to lead a bold, health-forward beverage brand that’s changing the way people drink, live, and connect? We’re looking for a fearless Brand General Manager to drive strategy, growth, and culture for a portfolio of functional, wellness-focused beverages. This is a high-impact role for someone who thrives at the intersection of brand building, marketing, and business results—from product innovation and social campaigns to retail and e-commerce activation. What You’ll Do
Own the full brand strategy, positioning, and vision for a fast-growing wellness beverage portfolio. Lead product launches, flavor innovations, and functional beverage expansions that excite and engage consumers. Build integrated campaigns across social, influencer, digital, experiential, and retail channels. Translate consumer insights into storytelling that drives brand awareness and loyalty. Manage the brand’s P&L, ensuring growth targets are met. Lead and mentor a cross-functional team of brand, marketing, and operations professionals. Monitor wellness trends, competitive activity, and consumer behavior to uncover opportunities for growth. Oversee budgets, KPIs, and ROI to balance creative brand-building with measurable business results. What You Bring
Bachelor’s degree in Marketing, Business, Communications, or related field. 8+ years in brand marketing or management, with at least 5 years in beverage, wellness, or CPG. Proven success growing functional or health-focused beverage brands. Strong digital-first expertise: social media, influencer marketing, e-commerce campaigns. Strategic thinker with hands-on execution skills. Experienced leader who inspires collaboration and high performance. Passion for health, wellness, and building brands people love to share. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries
Staffing and Recruiting
#J-18808-Ljbffr