Scribd, Inc.
About the Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable.
We support a culture where employees can be real and bold, debate and commit, and embrace plot twists. Every employee is empowered to take action as we prioritize the customer. With Scribd Flex, we balance individual flexibility and community connections, enabling employees— in partnership with their manager— to choose a daily work style that best suits their needs while prioritizing intentional in‑person moments for collaboration and culture. All Scribd employees are required to attend occasional in‑person gatherings regardless of location.
We hire for “GRIT”: demonstrating the intersection of passion and perseverance toward long‑term goals. GRIT is an acronym for Goals, Results, Innovative ideas, and Team collaboration.
About the Team and Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted, actionable understanding. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer, drive go‑to‑market strategy, develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and launch new experiences.
About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning.
Proven ability to build narratives that reposition a brand or product category.
Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
Comfort working with ambiguity and shaping narratives in evolving categories.
Analytical mindset with ability to translate research into actionable positioning.
Excellent written and verbal communication. You can distill strategy into simple, persuasive language.
Collaborative and can influence and find common ground with cross‑functional partners.
Comfortable working in a scrappy and agile environment.
Effective at balancing strategy & execution; able to focus on details and the broader narrative.
Quantitatively and qualitatively savvy, interpreting data to inform thinking.
Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.
Responsibilities
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
Requirements
5–7 years of experience in product marketing or consumer marketing; at least 2+ years as a PMM on a consumer subscription product or learning platform.
Strong desire to learn, grow, and take on new challenges.
Ability to operate autonomously in a fast‑paced, changing environment.
Compensation Base pay ranges vary by geography. In San Francisco, the range is $123,500–$193,000. In other U.S. locations, the range is $102,000–$183,500. In Canada, the range is CAD $129,500–$172,000. The salary range listed is for the level at which this job has been scoped. This position is eligible for competitive equity ownership and a comprehensive benefits package.
Benefits, Perks, and Wellbeing
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short‑term/long‑term disability plans
401k/RSP matching
Onboarding stipend for home‑office peripherals + accessories
Learning & Development allowance and programs
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company‑wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company‑wide Employee Resource Groups and programs fostering an inclusive and diverse workplace.
Access to AI tools: free access to best‑in‑class AI tools to boost productivity, streamline workflows, and accelerate bold innovation.
Location Primary residence in or near one of the following U.S. cities: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C. Canada: Ottawa, Toronto, Vancouver. Mexico: Mexico City.
Equal Employment Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
#J-18808-Ljbffr
We support a culture where employees can be real and bold, debate and commit, and embrace plot twists. Every employee is empowered to take action as we prioritize the customer. With Scribd Flex, we balance individual flexibility and community connections, enabling employees— in partnership with their manager— to choose a daily work style that best suits their needs while prioritizing intentional in‑person moments for collaboration and culture. All Scribd employees are required to attend occasional in‑person gatherings regardless of location.
We hire for “GRIT”: demonstrating the intersection of passion and perseverance toward long‑term goals. GRIT is an acronym for Goals, Results, Innovative ideas, and Team collaboration.
About the Team and Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted, actionable understanding. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer, drive go‑to‑market strategy, develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and launch new experiences.
About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning.
Proven ability to build narratives that reposition a brand or product category.
Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
Comfort working with ambiguity and shaping narratives in evolving categories.
Analytical mindset with ability to translate research into actionable positioning.
Excellent written and verbal communication. You can distill strategy into simple, persuasive language.
Collaborative and can influence and find common ground with cross‑functional partners.
Comfortable working in a scrappy and agile environment.
Effective at balancing strategy & execution; able to focus on details and the broader narrative.
Quantitatively and qualitatively savvy, interpreting data to inform thinking.
Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.
Responsibilities
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
Requirements
5–7 years of experience in product marketing or consumer marketing; at least 2+ years as a PMM on a consumer subscription product or learning platform.
Strong desire to learn, grow, and take on new challenges.
Ability to operate autonomously in a fast‑paced, changing environment.
Compensation Base pay ranges vary by geography. In San Francisco, the range is $123,500–$193,000. In other U.S. locations, the range is $102,000–$183,500. In Canada, the range is CAD $129,500–$172,000. The salary range listed is for the level at which this job has been scoped. This position is eligible for competitive equity ownership and a comprehensive benefits package.
Benefits, Perks, and Wellbeing
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short‑term/long‑term disability plans
401k/RSP matching
Onboarding stipend for home‑office peripherals + accessories
Learning & Development allowance and programs
Quarterly stipend for Wellness, WiFi, etc.
Mental Health support & resources
Free subscription to the Scribd suite of products
Referral Bonuses
Book Benefit
Sabbaticals
Company‑wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company‑wide Employee Resource Groups and programs fostering an inclusive and diverse workplace.
Access to AI tools: free access to best‑in‑class AI tools to boost productivity, streamline workflows, and accelerate bold innovation.
Location Primary residence in or near one of the following U.S. cities: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C. Canada: Ottawa, Toronto, Vancouver. Mexico: Mexico City.
Equal Employment Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
#J-18808-Ljbffr