JUSTIN Vineyards & Winery
Wine Education Manager (Northern CA)
JUSTIN Vineyards & Winery, Napa, California, United States, 94559
Company Overview
Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one umbrella. Our mission is to craft extraordinary wines and unforgettable experiences, with a focus on innovation, entrepreneurial drive, and excellence. We are part of The Wonderful Company, a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares.
Our Wine Education team is growing, and we’re seeking a dynamic leader who is passionate about wine education and training. As the
Wine Education Manager (Northern CA) , you will support the Director of Wine Education in executing world-class trade and internal education initiatives that elevate brand storytelling, deepen trade engagement, and build consistent wine knowledge across the organization. This role oversees the logistics, implementation, and evaluation of key initiatives, ensuring seamless execution and continuous improvement across markets and teams. This position will be based in Napa, CA, and requires frequent travel for on-site winery and market presence. Job Description Trade Engagement (70%) Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, etc. Support coordination and execution of VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting Partner with the Director to deliver the national education and trade engagement strategy across all key markets Maintain and update education toolkits and materials: brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all of our wine brands with an emphasis on JUSTIN Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans Build and maintain relationships with key accounts; align programming and business plans Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP Manage and report on personal budget (T&E, wine, etc.) with focus on RO Employee Engagement (30%) Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings Develop and lead on-going internal educational series (general wine education, new release tastings, quarterly food & wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.) Qualifications 5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field) Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office Ability to travel up to 50%; based in Napa, CA, with winery and market presence Strong organizational and project management skills with proven ability to manage multiple priorities and markets Excellent communication, presentation, and facilitation skills Pay Range: $95,000 - $110,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Additional Information Thriving Wellness Community: Medical, vision, and dental plans, and a 401k with match eligibility. Benefits include 24/7 online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits, fitness reimbursements, and on-demand fitness videos. Career Advancement Opportunities: Clear paths for career progression and internal mobility across our brands and business units. Focused Learning and Development: Resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program: Company-wide mentorship to support goal setting and career growth. Continuous Improvement Training: Training to empower employees to implement positive change. Building a Healthy Society: The Wonderful Company has invested in education, health, wellness, and sustainability initiatives; ranked #1 in PEOPLE’s “100 Companies That Care” and named one of Fortune’s 100 Best Companies to Work For. Giving Back to the Community: Wonderful Giving and Wonderful Neighbor programs for charitable giving and community service. Located in Paso Robles, JUSTIN Vineyards & Winery was founded in 1981 and is known for Bordeaux-style wines. The JUSTIN Downtown Tasting Room opened in 2018, expanding hospitality options. For more, visit www.justinwine.com and csr.wonderful.com. The Wonderful Company is an Equality Opportunity Employer and is committed to a diverse, inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or other protected characteristics. EEO is the law - for more information, click here.
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Wine Education Manager (Northern CA) , you will support the Director of Wine Education in executing world-class trade and internal education initiatives that elevate brand storytelling, deepen trade engagement, and build consistent wine knowledge across the organization. This role oversees the logistics, implementation, and evaluation of key initiatives, ensuring seamless execution and continuous improvement across markets and teams. This position will be based in Napa, CA, and requires frequent travel for on-site winery and market presence. Job Description Trade Engagement (70%) Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, etc. Support coordination and execution of VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recap Track activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reporting Partner with the Director to deliver the national education and trade engagement strategy across all key markets Maintain and update education toolkits and materials: brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklists Drive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all of our wine brands with an emphasis on JUSTIN Coordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plans Build and maintain relationships with key accounts; align programming and business plans Train and certify Merchandisers and Sales Team to deliver in-store tastings within SOP Manage and report on personal budget (T&E, wine, etc.) with focus on RO Employee Engagement (30%) Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacy Manage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning paths Ensure learning content within the LMS is current, accurate, and aligned with brand messaging and product updates Collect feedback and participation metrics from internal education initiatives to identify opportunities for improvement Partner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainings Develop and lead on-going internal educational series (general wine education, new release tastings, quarterly food & wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.) Qualifications 5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on training CMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferred Bachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field) Working knowledge of CRM and LMS platforms; proficiency in Microsoft Office Ability to travel up to 50%; based in Napa, CA, with winery and market presence Strong organizational and project management skills with proven ability to manage multiple priorities and markets Excellent communication, presentation, and facilitation skills Pay Range: $95,000 - $110,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Additional Information Thriving Wellness Community: Medical, vision, and dental plans, and a 401k with match eligibility. Benefits include 24/7 online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits, fitness reimbursements, and on-demand fitness videos. Career Advancement Opportunities: Clear paths for career progression and internal mobility across our brands and business units. Focused Learning and Development: Resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program: Company-wide mentorship to support goal setting and career growth. Continuous Improvement Training: Training to empower employees to implement positive change. Building a Healthy Society: The Wonderful Company has invested in education, health, wellness, and sustainability initiatives; ranked #1 in PEOPLE’s “100 Companies That Care” and named one of Fortune’s 100 Best Companies to Work For. Giving Back to the Community: Wonderful Giving and Wonderful Neighbor programs for charitable giving and community service. Located in Paso Robles, JUSTIN Vineyards & Winery was founded in 1981 and is known for Bordeaux-style wines. The JUSTIN Downtown Tasting Room opened in 2018, expanding hospitality options. For more, visit www.justinwine.com and csr.wonderful.com. The Wonderful Company is an Equality Opportunity Employer and is committed to a diverse, inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or other protected characteristics. EEO is the law - for more information, click here.
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