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Melitta North America

Vice President, Sales

Melitta North America, Clearwater, Florida, United States, 34623

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The Vice President of Sales is responsible for leading and evolving Melitta North America’s national sales strategy and execution across all trade channels, with a strong emphasis on revenue growth, channel expansion and customer engagement. This executive role will serve as a key member of our senior leadership team, reporting directly to the President/CEO, and will be responsible for aligning sales execution with the company’s overall strategic goals and vision.

The VP of Sales drives results through exceptional leadership, strategic thinking, and cross-functional collaboration. This individual also oversees all in home sales operations, including direct sales teams, external brokers, and key account relationships, while playing a central role in new product commercialization, trade investment, and market development.

Responsibilities

Develop and execute

a national sales strategy aligned with corporate objectives and long-term growth plans.

Identify and pursue

new market opportunities and emerging sales channels to drive geographic and revenue expansion.

Lead

annual sales planning, forecasting, and budget management processes with a focus on performance optimization and ROI.

Contribute

to the overall business strategy of Melitta North America and represent sales priorities in executive decision-making.

Lead, coach, and develop

a high-performing internal sales organization and external broker network.

Define performance metrics , establish accountability, and foster a culture of collaboration and achievement.

Attract and retain

top sales talent while nurturing future leaders.

Build and maintain

strong executive-level relationships with key national and regional customers.

Support

National Account Managers in strategic planning, customer negotiations, and execution of promotional programs.

Provide

regular updates to executive leadership on account performance, risks, and opportunities.

Oversee

successful go-to-market execution for new product launches and line extensions.

Partner

with Marketing, Operations, and Finance to ensure synchronized planning, availability, and promotional alignment.

Ensure

accurate sales forecasting and effective demand planning with internal stakeholders.

Monitor

market trends, customer behaviors, and competitive activities to inform business decisions.

Utilize

insights and data to adapt sales strategy and respond proactively to industry dynamics.

Oversee

the retail execution programs, including proprietary tools and in-store condition monitoring.

Ensure

brand presence and merchandising excellence across retail environments.

Develop

and manage trade spend frameworks that support customer growth while ensuring profitability.

Track

performance of promotional programs and adjust budgets to maximize ROI.

Ensure

compliance with financial controls and forecast accuracy.

Industry Representation & Relationship Building

Serve

as a key ambassador for Melitta North America at industry events, trade shows, and customer forums.

Strengthen

the company’s presence and reputation in the marketplace through active industry engagement.

Qualifications & Skills

Education:

Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.

Experience:

Minimum 8 years of progressive sales leadership experience, with a proven track record of leading high-impact teams and delivering growth. Experience in CPG, retail, or food/beverage industries preferred.

Leadership:

Demonstrated ability to inspire, lead, and scale sales teams in a fast-paced, growth-oriented environment.

Strategic Acumen:

Strong business and financial acumen with expertise in trade marketing, P&L ownership, and strategic planning.

Analytical & Tech Skills:

Proficient in CRM systems, sales analytics platforms, and Microsoft Office Suite, SAP experience a plus.

Travel:

Willingness and ability to travel extensively (75%+) to maintain a visible and hands‑on leadership style across markets and teams.

This position is located in our Clearwater HQ office and will report directly to the President/CEO. This is a key role in shaping the future direction of the business unit while driving operational success and innovation across the organization.

Seniority level

Executive

Employment type

Full-time

Job function

Sales and Business Development

Consumer Goods

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