Directive
Content Marketing Manager (Remote US) - Future Opening
Directive, Detroit, Michigan, United States, 48228
Overview
Content Marketing Manager (Remote US) – Future Opening at Directive Consulting. Directive is a leading B2B performance marketing agency that drives revenue through Customer Generation and a full range of services including Paid Media, SEO, CRO, RevOps, and Go-To-Market Strategy for SaaS and other B2B industries. We move fast, think boldly, and hire people who challenge the status quo. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit in. As we continue to grow, we’re seeking forward-thinking professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. This role is a crucial, client-facing position focused on day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. Note:
Internally, this role is titled Account Strategist, Content & SEO. What You'll Do
Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs. Build initial client strategy from project phases and optimize strategies over the client lifecycle based on goals, ongoing campaigns, and historical performance. Collaboration: Work closely with the Associate Director when roadblocks arise and with content writers and designers to deliver content campaigns that meet client standards. Creative Development: Craft creative briefs and content campaigns using competitor and audience insights; apply best practices such as LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production. Goal Setting: Use available data to set client goals, with approval from the Associate Director in meetings. Data Sources: Google Analytics, CRM data, SEMRush, and Ahrefs reporting; all goals require AsD approval before presenting to clients. Project Management: Ensure strategy execution; use Asana; delegate tasks to team members and clients; coordinate with Project Managers when present to meet deadlines. Cross-Functional Coordination: Collaborate with clients, internal leadership, and other teams to ensure timely delivery and quality, maintaining proactive communication about timelines and progress. Reporting: Regularly report progress and impact to clients (bi-weekly meetings, monthly, quarterly; include NSM progress and deliverables); prepare 2 bi-annual business reviews. What You'll Bring
Proven track record in SEO principles and content strategy, including keyword research, on-page optimization, and link building. Analytical capability to analyze website traffic and SEO metrics using tools like Google Analytics. Strong communication skills with client-facing experience and stakeholder management. Familiarity with tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog. Excellent organizational, project, and time management skills. Genuine enthusiasm for digital marketing, SEO, and content. Agency experience required; B2B tech and/or SaaS experience preferred. Goals
NSM Attainment: 100% MRR Retention: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals Strategies for growth, including expanding services or increasing budgets; ask for referrals at key moments (e.g., new job for a point of contact). Client CSAT contributions and ongoing value delivery. What We Offer
Living wage at Directive; medical, dental, vision, disability, and life insurance; 100% employer-paid plan for you and 50% employer contribution for dependents. Benefits to support the whole person: mental health access, Headspace, Spring Health; Gympass; unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge, paid parental leave. Traditional and Roth 401(k) with a 3% company match; annual bonus based on tenure; annual anniversary trip. Work Environment
Remote-first company. You can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is established. This role supports 100% virtual operation with collaboration primarily via Zoom and Slack. You may need to use a laptop, standard software, and other tools; remote work requires reliable internet and a professional setup. Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential job functions. If accommodations are needed in applying, contact careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to diversity and inclusion. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Content Marketing Manager (Remote US) – Future Opening at Directive Consulting. Directive is a leading B2B performance marketing agency that drives revenue through Customer Generation and a full range of services including Paid Media, SEO, CRO, RevOps, and Go-To-Market Strategy for SaaS and other B2B industries. We move fast, think boldly, and hire people who challenge the status quo. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit in. As we continue to grow, we’re seeking forward-thinking professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. This role is a crucial, client-facing position focused on day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. Note:
Internally, this role is titled Account Strategist, Content & SEO. What You'll Do
Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs. Build initial client strategy from project phases and optimize strategies over the client lifecycle based on goals, ongoing campaigns, and historical performance. Collaboration: Work closely with the Associate Director when roadblocks arise and with content writers and designers to deliver content campaigns that meet client standards. Creative Development: Craft creative briefs and content campaigns using competitor and audience insights; apply best practices such as LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production. Goal Setting: Use available data to set client goals, with approval from the Associate Director in meetings. Data Sources: Google Analytics, CRM data, SEMRush, and Ahrefs reporting; all goals require AsD approval before presenting to clients. Project Management: Ensure strategy execution; use Asana; delegate tasks to team members and clients; coordinate with Project Managers when present to meet deadlines. Cross-Functional Coordination: Collaborate with clients, internal leadership, and other teams to ensure timely delivery and quality, maintaining proactive communication about timelines and progress. Reporting: Regularly report progress and impact to clients (bi-weekly meetings, monthly, quarterly; include NSM progress and deliverables); prepare 2 bi-annual business reviews. What You'll Bring
Proven track record in SEO principles and content strategy, including keyword research, on-page optimization, and link building. Analytical capability to analyze website traffic and SEO metrics using tools like Google Analytics. Strong communication skills with client-facing experience and stakeholder management. Familiarity with tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog. Excellent organizational, project, and time management skills. Genuine enthusiasm for digital marketing, SEO, and content. Agency experience required; B2B tech and/or SaaS experience preferred. Goals
NSM Attainment: 100% MRR Retention: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals Strategies for growth, including expanding services or increasing budgets; ask for referrals at key moments (e.g., new job for a point of contact). Client CSAT contributions and ongoing value delivery. What We Offer
Living wage at Directive; medical, dental, vision, disability, and life insurance; 100% employer-paid plan for you and 50% employer contribution for dependents. Benefits to support the whole person: mental health access, Headspace, Spring Health; Gympass; unlimited PTO (2-week minimum), paid holidays, birthday off, year-end recharge, paid parental leave. Traditional and Roth 401(k) with a 3% company match; annual bonus based on tenure; annual anniversary trip. Work Environment
Remote-first company. You can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available in Canada, the UK, and Australia where work authorization is established. This role supports 100% virtual operation with collaboration primarily via Zoom and Slack. You may need to use a laptop, standard software, and other tools; remote work requires reliable internet and a professional setup. Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential job functions. If accommodations are needed in applying, contact careers@directiveconsulting.com. Additional Information
Directive values People First and is committed to diversity and inclusion. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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