Vice President of Customer Relationship Management

Vice President of Customer Relationship Management About the Company Join a globally renowned media and entertainment conglomerate that is making waves in the industry! Industry Entertainment Type Privately Held About the Role We are actively seeking a dynamic Vice President of Customer Relationship Management (CRM) to lead the development of a cutting-edge CRM function nationwide. The ideal candidate will be a strategic yet hands-on leader with a proven track record in implementing and optimizing CRM systems, especially with Salesforce. A data-driven mindset is crucial, as is the ability to write SQL and analyze performance metrics to inform impactful decisions. Your responsibilities will include: Overseeing CRM operations across multiple prestigious brands Developing innovative segmentation strategies Expanding channel engagement to enhance customer interaction Fostering a test-and-learn culture that delivers measurable results Leading system upgrades and enhancements Designing and analyzing segmentation strategies Operationalizing multi-channel marketing initiatives The successful candidate will possess: A minimum of 10 years of progressive leadership experience in CRM or marketing Advanced technical skills in analytics, SQL, and customer data strategy Experience with CRM or marketing automation platform deployment Desirable experience launching new engagement channels, including SMS Strong leadership ability to manage a fully remote team and collaborate across various departments A comfort level in a building environment, handling ambiguity, and a focus on enhancing long-term customer engagement and lifetime value growth Travel Percent Less than 10% Functions Marketing