Autodesk
Adobe Marketo Engage Sr. Principal Engineer/Architect
Autodesk - San Francisco
Work at Autodesk
Overview
- View job
Overview
Adobe Marketo Engage Sr. Principal Engineer/Architect
Join to apply for the Adobe Marketo Engage Sr. Principal Engineer/Architect role at Autodesk .
Position Overview
Autodesk is seeking a Marketo Senior Principal Engineer/Architect with deep expertise in Adobe Marketo Engage & Campaign Operations to lead the design and implementation of scalable, integrated marketing automation solutions. This role is pivotal to our digital transformation strategy, requiring both strategic leadership and hands-on execution.
Key Responsibilities
- Design and implement complex, scalable marketing automation solutions using Adobe Marketo Engage.
- Lead discovery sessions to understand campaign needs, data flows, and operational objectives.
- Architect and manage multi-channel campaign frameworks, including lead scoring, nurturing, segmentation, and personalization.
- Integrate Marketo with enterprise platforms such as Salesforce, Snowflake, AWS, and CDPs (e.g., ActionIQ, AEP) using native connectors and custom APIs.
- Oversee technical configuration of Marketo, including workspaces, partitions, custom fields, forms, landing pages, and engagement programs.
- Conduct system audits and implement best practices to ensure high performance, scalability, and maintainability of the Marketo instance.
- Manage platform trust and security by monitoring integration health and addressing compliance and governance requirements.
- Collaborate with cross-functional stakeholders (Marketing Ops, Sales, IT, Analytics) to drive data-driven marketing initiatives and operational alignment.
- Develop and enforce data governance policies to maintain data quality, accuracy, and regulatory compliance.
- Lead technical efforts in data migration, synchronization, and transformation across marketing systems.
- Create and maintain documentation for architecture, workflows, and integration processes.
- Provide thought leadership on MarTech innovation, platform modernization, and digital transformation.
- Mentor junior team members and foster knowledge sharing across the marketing technology team.
- Analyze campaign performance and attribution data to derive actionable insights and optimize marketing strategies.
Required Qualifications
- 10+ years of IT experience, with 5+ years in Marketing Technology (MarTech) Engineering.
- Extensive hands-on experience with Adobe Marketo Engage, including campaign design, execution, lead management, and advanced automation, as well as building and maintaining integrations.
- Strong API development and integration experience with Marketo and external systems.
- Proven experience in Marketo Solution Architecture, with end-to-end implementation of complex campaign systems.
- Preferred Certification; Marketo Certified Solutions Architect (MCSA) or Adobe Marketo Engage Architect Master.
- Expertise in all Marketo modules: Marketing Activities, Smart Campaigns, Lead Nurturing, Segmentation, ABM, Web Personalization, Reporting, and more.
- Working knowledge of Salesforce CRM, including campaign and report management.
- Familiarity with LeanData, ZoomInfo, ActionIQ, AEP, Snowflake, and AWS (Lambda, API Gateway, SQS).
- Deep understanding of multi-touch attribution models and enterprise-level campaign strategies.